Video Marketing and Production Blog
How Much Does Corporate Video Production Cost?
Introduction: Understanding the Landscape of Corporate Video Production Costs In today's fast-paced digital world, corporate video production plays a crucial role in business communications and marketing strategies. Whether it's a company story video, a short promotional clip, a detailed explainer video, or an engaging corporate training session, videos have become an indispensable tool for reaching audiences effectively. However, one of the first questions that businesses face when considering video production [...]
Spotlight on Success: Premier Corporate Videography in Sacramento’s Midtown Studio
Introduction to Our Recent Project in Sacramento At our forefront in the Sacramento videography scene, we are thrilled to share a glimpse into our latest collaboration. We've partnered with McGuireWoods Consulting, based in Richmond, VA, to create a testimonial video for their California branch. This project underscores our commitment to excellence in corporate video production. Selecting the Ideal Location: Why Midtown Natural Light Studio Was the Perfect Choice Choosing the [...]
Are Video Production Services Taxable in Texas?
As a business owner or individual in need of video production services in Texas, it's essential to understand the tax implications of these services. In this article, we'll explore whether video production services are taxable in Texas and what you need to know when working with a video production company like IT Starts Media. Understanding Texas Sales Tax In Texas, most goods and services are subject to sales tax. The [...]
How to Make a Video Production Brief Template
Creating a video production brief template is essential for ensuring that your video projects are well-organized, efficient, and aligned with your goals. A well-crafted brief helps you communicate your vision to your team and stakeholders, saving time and resources in the long run. In this article, we'll guide you through the process of making a comprehensive video production brief template. Define Your Objectives Start by clearly defining the objectives of [...]
Are Video Ads More Effective Than Photo Ads?
In the world of digital advertising, businesses are always looking for the most effective ways to reach their target audience and promote their products or services. Two of the most popular formats are video ads and photo ads. But which one is more effective? In this article, we'll explore the pros and cons of each format and help you determine which one is right for your business. The Power of [...]
Why Video Marketing is Essential for Business Growth
In today's digital landscape, video marketing has become a powerful tool for businesses looking to boost their online presence and engage with their target audience. With the rise of social media and mobile devices, consumers are increasingly drawn to visual content, making video an essential part of any successful marketing strategy. 1. Increase Brand Awareness and Reach One of the primary benefits of video marketing is its ability to increase [...]
Does Video Marketing Really Work?
In today's digital age, video marketing has become an essential tool for businesses looking to engage with their audience and promote their products or services. But the question remains: does video marketing really work? In this article, we'll explore the effectiveness of video marketing and how it can help your business grow. The Power of Video Video has the ability to capture attention and convey messages in a way that [...]
Best Practices for Filming Corporate Videos – The Ultimate “IT STARTS! media” Guide
Table of Contents Introduction Importance of Corporate Videos Overview of Key Elements Understanding the Purpose of Your Corporate Video Identifying the Objective Tailoring Content to Purpose Aligning Technical Choices with Goals Camera Angles and Techniques Static Shots Eye Level Shots High and Low Angles Point of View (POV) Tips for Achieving Smooth Movement Lighting Tips for Corporate Videos Three-Point Lighting Setup Natural Lighting Mood Lighting Additional Tips Choosing the Right [...]