Video Marketing and Production Blog
Collaborative Magic with Paisley Zerr, the Outstanding Director of Photography in Los Angeles
Paisley Zerr, director of photography in Los Angeles The Challenge Awaits In the rapidly evolving world of video production, particularly in the heart of the entertainment industry - Los Angeles, every project is a tapestry woven from numerous creative talents. Recently, IT STARTS! media was approached with an exciting challenge: to craft a riveting TV commercial, weave compelling social media content, and design a captivating promo video for [...]
11 Top Multi-Set Studios in Los Angeles
Production studio in LA The Cinematic Symphony of Los Angeles: Dive into the 11 Best Multi-Set Studios! Los Angeles, the glistening city where dreams are weaved into cinematic reality. Amidst the glitz and glamour, LA stands tall as the mecca of video production, churning out visual masterpieces that echo globally. Whether it's the compelling narrative of a corporate video, the pulsating beats of a chart-topping music video, or [...]
6 Best Affordable Daylight Production Studios In San Francisco
Daylight video production studio In the heart of the city renowned for its iconic Golden Gate Bridge, cable cars, and historic neighborhoods, San Francisco also boasts a plethora of creative spaces. For video production companies and agencies like us, a studio's natural lighting can play a pivotal role in the outcome of a project. Large windows not only usher in the city's unique ambiance but also offer an [...]
4 Best Houses For Rent For Video Production In Sacramento
House video production setup Embarking on a video production in Sacramento, be it for an expansive commercial or a concise corporate interview, often necessitates the perfect backdrop, and more often than not, this backdrop is a house. However, every house is not inherently suited for this creative endeavor. As you and your production crew navigate through options, Peerspace emerges as a top contender in providing optimal locations. Yet, [...]
How to Easily Film Interview with 2 Cameras | Part 4 – Pre- and Post-Production Tips and Tricks
Interview video pre-production Alright my friends, now is the time for the fourth part of our series of articles covering how to film interview for your video production project that stands out! We have already covered all the technical and important parts like camera setup, three point lighting, and audio recording setup, as well as the gear that performs the best for this purpose. In this part, I [...]
How to Easily Film Interview with 2 Cameras | Part 3 – Audio: Setup and Gear
How to film interview, audio In the third part of the series of articles on how to film interview for your corporate video production project, we will cover, in my opinion, one of the most overlooked aspects - audio recording, and the proper choice of audio recording gear. The Importance of Audio Corporate producers don't pay enough attention to high quality audio recording pretty often, concentrating too much [...]
How to Easily Film Interview with 2 Cameras | Part 2 – Lighting: Key Light, Fill Light, Back Light
Interview Lighting In the second part of the series of articles covering how to film interview that is truly cinematic for your corporate video production project, we will talk about lighting. We will share several professional secrets and tips to help you make your process efficient, fast, and reach amazing Hollywood level results. This is a pretty complex topic, but that's what makes all the difference between mediocre [...]
How to Easily Film Interview with 2 Cameras | Part 1 – Framing, Angles, Cameras
Interview production setup In the corporate video production world, having the skill and knowing how to film interview plays the biggest role. Interviews are used in a huge variety of corporate videos, promotional videos, brand story videos, testimonials, explainer videos, event videos, and more! However, setting up cameras, lighting, and audio for the interview video production the right way is not quite easy, and requires a lot of [...]