See our work in action!

In our recent spec commercial production with Nike, we embarked on an ambitious journey to create a series of compelling visual narratives. This project showcased our diverse capabilities in video production, from initial concept development to the final polished product.

The project kicked off with the production of a 30-second commercial, a format that demands precision and brevity, ensuring every moment captured Nike’s dynamic brand essence. Complementing this was strategically crafted a teaser video, designed to build anticipation and intrigue. The heart of our project lay in the story development. This was followed by meticulous storyboarding, where we visually scripted each scene to ensure a seamless flow in storytelling. The casting process was critical – selecting talents who not only fit the visual profile but also embodied the spirit of the brand. Finally, the project reached its zenith in the post-production phase, where our skills in editing, color grading, and sound design were employed to polish each frame to perfection. This project was not just about producing a commercial; it was about creating a narrative masterpiece that exemplified our dedication to storytelling and quality in video production.

IT STARTS! Media continued its commitment to excellence in 2024 by partnering with the Greater Los Angeles New Car Dealers Association, a branch of the CNCDA Foundation, to create a dynamic promotional video aimed at inspiring students to pursue rewarding careers as automotive technicians. This ambitious project saw our team capturing vibrant footage across three iconic locations: the Ellis Family Store, a Chrysler Jeep Dodge Ram dealership complex; Sierra Infiniti in Monrovia; and Longo Toyota in El Monte, the largest Toyota dealership in the world.

Our production team ensured every scene was brought to life with professional lighting, crystal-clear audio, and cinematic visuals that captured the energy and excitement of the industry. With filming complete, we dove into post-production, leveraging our creative expertise to deliver content that was young, energetic, and motivational. Through precise editing, vibrant color grading, and dynamic animated text and graphics, we shaped a compelling story aimed at inspiring the next wave of automotive professionals, showcasing the energy and dedication IT STARTS! Media pours into every production.

IT STARTS! Media recently spearheaded a cutting-edge video project for a pioneering automotive tech recruitment campaign. Tasked with the inspiring mission of captivating the next generation of automotive technicians, we orchestrated an extensive production that spanned the vibrant BMW, KIA, and Ford dealerships of Los Angeles and Orange County. Our team conducted eight compelling interviews, ensuring each narrative was backed by professional audio recording that echoed the ingenuity of the industry.

In post-production, our creative vision came to life through meticulous editing, rich color-grading, and the integration of dynamic 2D graphics with animated texts, all tailor-made to resonate with the youthful audience of 14-24 years old. The culmination of our efforts was showcased at the Orange County Auto Show, a fitting stage to engage and encourage those embarking on the automotive technician path. Our goal was not just to inform but to ignite a passion for the craft, mirroring the drive and precision that IT STARTS! Media brings to every project.

For Commercial Resurfacing LLC in Sacramento, California, IT STARTS! Media delivered a full-service video production, encompassing both a promotional video and a website background video. Our team managed an intricate video lighting setup, ensuring each scene was perfectly illuminated to highlight the company’s services. The video shoot captured key aspects of their business, followed by detailed video editing and color grading to enhance the visual narrative. A fitting soundtrack was meticulously integrated to complement the visual storytelling, boosting the overall engagement and appeal of the videos. This project not only showcased Commercial Resurfacing LLC’s expertise but also enhanced the visual and functional elements of their website.

We had the exciting opportunity to produce three promotional event coverage videos for ICE London, the premier event in the international gaming industry. These videos captured the dynamic atmosphere and key highlights of the event, showcasing the innovative solutions and technologies introduced by industry leaders. Our team worked meticulously to ensure each video not only highlighted the essence of ICE London but also engaged and informed viewers, offering them a virtual front-row seat to one of the most significant gatherings in the gaming sector.